Selecting Picture Mode
HOME Setting icon All Settings icon Picture Picture Mode Settings Picture Mode
Select the picture mode that is best suited to your viewing environment, preferences or video type.
When you use normal signals

Vivid
  Sharpens the image by increasing the contrast, brightness and sharpness.
Standard
  Displays the picture with normal contrast, brightness and sharpness levels.
APS
  APS (Auto power saving) mode reduces power consumption by using dimming control.
Cinema
  Suitable picture for movies.
Sports / Soccer
  Suitable picture for sports games. Sharpens the image of rapid movements such as kicking or throwing a ball.
  The name of the sport may differ depending on region.
Game
  Suitable picture for gameplay.
HDR Effect
  This feature lets you enjoy a more dynamic, clearer image by correcting the light and dark areas of the display.
  This feature provides a realistic image, even when the source image’s gradation level is high.
  If you set Picture Mode to HDR Effect, you will not be able to use some of Picture Mode Settings.
Technicolor logo Expert
  Colors adjusted by Technicolor’s renowned color scientists, who work on Hollywood’s premium content.
isf logo Expert (Bright Room) / isf logo Expert (Dark Room)
  Allows an expert, or anyone who loves picture quality, to tune to the best picture quality. This option is an adjustment menu provided for ISF-certified picture quality tuning experts. (The ISF logo can be used only in connection with an ISF-certified TV.)
  ISFccc : Imaging Science Foundation Certified Calibration Control.

When you use the HDR / Advanced HDR / Dolby Vision signals

Vivid
  Sharpens the image by increasing the contrast, brightness and sharpness.
Standard
  In a normal viewing environment, it opens a screen that can properly show the expressiveness and brightness of HDR.
Cinema Home
  The screen appears brighter and clearer than that of the Cinema screen.
Cinema
  Suitable picture for HDR video signal.
Game
  Suitable picture for gameplay.
Technicolor logo Expert
  Colors adjusted by Technicolor’s renowned color scientists, who work on Hollywood’s premium content.

If an HDR / Advanced HDR / Dolby Vision video signal is input to the models that do not support the HDR / Advanced HDR / Dolby Vision technology, normal signal picture mode options will be made available.
The configurable items differ depending upon model or country.
Depending upon the input signal, the available picture modes may be different.
When watching online service content, the Picture Mode may be changed to match the content being shown.
isf logo Expert is an option that allows a picture quality expert to fine-tune the quality of the standard picture. Thus, it may not be effective for a normal picture.
Picture Mode changes may modify Energy Saving and Motion Eye Care settings and it can affect energy consumption. You can adjust their settings manually in the Energy Saving and Picture Options menu.